Newborn Video: Newborn Care
101: Media
Below
is our new media section highlighting some of our media exposure.
Parents Magazine - December 2011
Dr. Mike from Newborn Care 101 was quoted in two segments on how to
"winterize" your newborn. These quotes appear in the December 2011 issue
in the Snug This Winter article found on page 140.
LOS ANGELES, March, 8th 2011 /PRNewswire/ --
Newborn Care 101 (http://www.newborncare101.com), LLC
The creators of "Newborn Care 101 - What Parents Need To Know", have
recently announced discussing their newborn care video on CBS Radio as
well as having their featured pediatrician, Dr. Mike, on The Doctors.
Dr. Mike was recently a guest on the nationally syndicated daytime show,
The Doctors, discussing how to Winterize your baby and gave out copies
of the Newborn Care 101 DVD to their studio audience. In addition, Dr.
Mike has recently become the resident pediatrician for the top
baby shower
site and continues to write for Brooke Burke's mom based website,
www.ModernMom.com.
"I am very excited about
the recent media attention regarding educating parents and how a little
knowledge can have such a huge impact on raising their children, "
states Michael Schoenwetter (Dr. Mike), a board certified pediatrician
in practice for over 10 years. Furthermore, Dr. Lorraine Stern, the
author of the Newborn Care 101 reference guide, that accompanies the
Newborn Care 101 DVD, was recently on CBS Radio and discussed current
pediatric issues. Dr. Loraine Stern is a board certified pediatrician
who has authored and edited several books. She has been writing for
Pampers and Proctor and Gamble's Website for the last 15 years, and she
wrote for Women's Day Magazine for over 20 years.
About Newborn Care 101,
LLC - www.newborncare101.com, is dedicated to the education of new
parents and is the creator of "Newborn Care 101 - What Parents Need to
Know" DVD and 12 page guide which include how to choose the right
hospital and pediatrician, a newborn care class with a live audience, a
baby's first examination and all the common symptoms a newborn may have
from head to toe. The DVD and company was founded by veteran
pediatricians with over 50 years combined experience. A portion of the
proceeds from the DVD sales are donated to the American Academy of
Pediatrics - Friends of Children Fund.
http://www.newborncare101.com / Contact Information:
doc@newborncare101.com /
Phone: 661-255-0096
Newborn Care 101 - What New Parents Need to Know!
Dr. Mike discusses increased media attention and becoming resident
pediatrician of top baby shower site.
LOS ANGELES, January, 15 2011 /PRNewswire/
-- Newborn Care 101, LLC, - www.newobrncare101.com, the creators of
"Newborn Care 101 - What Parents Need To Know", have recently announced
discussing their newborn care video on CBS Radio as well as having their
featured pediatrician, Dr. Mike, on The Doctors. Dr. Mike was recently a
guest on the nationally syndicated daytime show, The Doctors, discussing
how to Winterize your baby and gave out copies of the Newborn Care 101
DVD to their studio audience. In addition, Dr. Mike has recently become
the resident pediatrician for the top baby shower site -
www.babyshower101.com and continues to write for Brooke Burke's mom
based website,
www.ModernMom.com.
"I am very excited about the recent media
attention regarding educating parents and how a little knowledge can
have such a huge impact on raising their children, " states Michael
Schoenwetter (Dr. Mike), a board certified pediatrician in practice for
over 10 years. Furthermore, Dr. Lorraine Stern, the author of the
Newborn Care 101 reference guide, that accompanies the Newborn Care 101
DVD, was recently on CBS Radio and discussed current pediatric issues.
Dr. Loraine Stern is a board certified pediatrician who has authored and
edited several books. She has been writing for Pampers and Proctor and
Gamble's Website for the last 15 years, and she wrote for Women's Day
Magazine for over 20 years.
About Newborn Care 101, LLC -
www.newborncare101.com, is dedicated to the education of new parents and
is the creator of "Newborn Care 101 - What Parents Need to Know" DVD and
12 page guide which include how to choose the right hospital and
pediatrician, a newborn care class with a live audience, a baby's first
examination and all the common symptoms a newborn may have from head to
toe. The DVD and company was founded by veteran pediatricians with over
50 years combined experience. A portion of the proceeds from the DVD
sales are donated to the American Academy of Pediatrics - Friends of
Children Fund.
Newborn Care 101 Doctor, Michael Schoenwetter Appears on The Doctors TV
Show
December 16th, 2010
Dr. Mike was asked to be on
The Doctors which is one of the most widely watched daytime TV shows
in the US! Dr. Mike did an excellent job and gave a the newborn care
video -
Newborn Care 101: What Parents Need to Know to everyone in the
audience! He did an excellent job also speaking about Winterizing your
newborn and other great pediatric information. Check it out at
The Doctors website.
‘Newborn Care 101’
for newbie parents
Babies: Valencia pediatrician releases DVD to answer the most common
questions about newborns
By Melissa Gasca - Signal Staff Writer
October 7, 2010
 Palmdale
residents Tim and Rachel Burhans had attended Lamaze classes for about
five weeks, as they prepared to give birth to their first child. But
preparation was cut short when Rachel Burhans went into labor seven and
a half weeks early.
“We hadn’t even finished all of our Lamaze
classes,” Tim Burhans said. “We hadn’t gotten to the point where they
teach you proper technique for pushing.”
Luckily, Burhans and his wife had watched
“Newborn Care 101,” a 70-minute DVD, just a few weeks before the birth.
“The information was actually more useful than what we’d learned in five
weeks of Lamaze,” he said. “If we would have gone into the birth without
watching the DVD, we would have been as unprepared as possible.”
“Newborn Care 101” is the creation of
Valencia pediatrician Dr. Michael Schoenwetter. The DVD is designed to
answer the frequently asked questions that Schoen-wetter receives on a
daily basis.
“Babies don’t come with an instruction
booklet,” he said. “We’re trying to make it as close to an instruction
booklet for the newborn period as possible.”
Relieving anxiety
In doing some research on similar products before his DVD’s 2009 launch,
Schoenwetter said most of the informational resources on newborns he
came across were from a nurse’s perspective, not from a pediatrician’s
view. Schoenwetter of Valencia Pediatric Associates sees close to 40
newborns a month. That rate of care, combined with a 10-year practice,
adds up to a wealth of experience. And those dozens of newborns visiting
his office are brought by their stressed parents.
 “Every
single family seems to ask me the same questions,” Schoenwetter said. “A
lot of these families are a little bit on edge and a little bit
nervous.”
With any “first” comes a slew of unknowns.
But when the “first” is a child, it takes on an entirely different realm
of fears. “Even as a pediatrician, my experience wasn’t so smooth
sailing,” Schoenwetter said.
But the end of pregnancy and newborn period
doesn’t have to carry the stress that it often does, Schoenwetter said,
and it shouldn’t.
“You want to be able to look back at that
time with fond memories,” Schoenwetter said. “Parents are so stressed
out that they forget this is supposed to be a happy, fun time. By
watching the DVD even once they’re a little more relaxed, and they can
actually enjoy the experience.”
Newborn Care 101
In “Newborn Care 101,” Schoenwetter starts out by addressing issues of
the late-pregnancy period and subsequent birth, such as what to bring to
the hospital and what to expect in the hospital after the baby is born.
Schoenwetter takes his audience through
questions frequently posed to pediatricians. He discusses common
symptoms, what items to have at home, how to pick a pediatrician and
conducts an examination of a real newborn on screen. Scaly rash on the
scalp? Normal. Hiccups in the womb? Normal.
“We get a lot of (calls about) hiccups,”
Schoenwetter said. “It’s a completely normal characteristic. In fact,
most moms would even report that their baby was hiccupping in the womb.”
The majority of the calls Schoenwetter
receives from panicked parents of newborns often end with some simple
advice: “It’s normal.” That’s not to say that parents shouldn’t be
concerned if they notice something is wrong, Schoenwetter said, but
education can minimize those concerns. The DVD comes with an
easy-to-read reference guide highlighting normal characteristics versus
when to call a pediatrician. The packet was authored by Dr. Loraine
Stern, a clinical professor of pediatrics at the University of
California, Los Angeles and private practitioner since 1971.
“I think we have to be concerned with health
care dollars; we shouldn’t be running to the doctor for every little
thing,” he said. “If we can educate young parents, especially
first-timers, that’s going to go a long way.”
Enjoying their newborn
 The
Burhans’ daughter is now eight months old. The couple never had to take
the baby to the doctor for any other reason beyond the regular
check-ups, Tim Burhans said. When signs came up, they were expected not
worrisome.
“One specific thing was her inconsistent
breathing; she’d start breathing rapidly, calm and then rapidly again,”
Burhans said. “That’s something (Dr. Schoenwetter) addressed as very
common.”
“Newborn Care 101” helped transform a
typically stressful process into an enjoyable parenting experience for
the Burhans.
The DVD may not be the know-all, end-all on
newborn care, but it conveyed enough information to the Burhans to keep
them aware of their newborn daughter’s health and happiness.
“Obviously, there’s still stuff that comes
up that you won’t know until you experience it, but it definitely
minimized the anxiety,” Tim Burhans said. “The DVD answered a lot
questions before we even asked them.”
Click
here to download the PDF: "Innovative Delivery of Newborn
Anticipatory Guidance: A Randomized, Controlled Trial Incorporating
Media-Based Learning Into Primary Care.".
Below is a published study that appeared in Pediatric News which
demonstrated that newborn care information to new parents learned from a
DVD might decrease the number of visits new parents will have to a
pediatrician during the newborn period.
Newborn Care DVD May
Reduce Health Care Use
Susan London - Major
Finding: Of new parents who were shown a DVD on newborn care, 39% made
extra office visits in their infant's first months of life, compared
with 63% of their counterparts who were given printed materials on
newborn care. Data
Source: A randomized trial among 137 parents bringing their newborn to
an urban pediatric primary care practice for the first time. Disclosures: Dr. Paradis reported that she
had no conflicts of interest related to the study.
VANCOUVER, B.C. - A DVD covering the basics
of newborn care helps new parents feel more prepared to care for their
infant and reduces health care use in the first few months of life, one
study found. In a randomized trial among 137 parents bringing their
newborns in for a first pediatric office visit, parents who were shown
and given the DVD during their visit felt more confident in bathing
their infants and recognizing congestion, compared with parents who were
given printed materials. In addition, only 39% of parents in the DVD
group made more than one additional office visit with their newborn
before the 2-month well-child check, whereas 63% of parents in the
control group did. Most parents who watched the DVD were satisfied with
the information they received, and staff and providers felt that this
intervention was helpful and easy to integrate in the clinic.
"Media-based learning in the primary care
office is feasible [and] well accepted, and can have a positive impact
on its target audience," lead investigator Dr. Heather A. Paradis said,
summing up the findings. Research has shown that parents welcome
anticipatory guidance and want their pediatrician to provide this type
of information, she noted. But current strategies are not meeting all of
their educational needs. "Prior studies have shown promise to impact
parental behavior with targeted video messages," said Dr. Paradis, a
pediatrician at the University of Rochester (N.Y.) "However, little is
known about the use of media-based learning in the primary care
setting." She and her co investigators recruited parents who were
bringing their newborn younger than 1 month of age for a first visit to
a large, urban, pediatric primary care practice.
Parents were assigned to a control group or
an intervention group. Those in the former group were given a packet of
printed materials on newborn care. Parents in the latter group were
shown a DVD on newborn care while they waited in the examination room
and were given it to take home. The DVD, which was produced locally,
lasted 15 minutes and featured a pediatrician and several newborns of
diverse ethnicities. "It covered basic aspects of newborn care as
endorsed by the AAP [American Academy of Pediatrics] and Bright Futures
guidelines," Dr. Paradis explained. In all, 70 parents were assigned to
the DVD group and 67 to the control group. Most were the infants'
mothers (92%), were aged 21 years or older (74%), and had at least a
high school education (60%). In 43% of cases, the newborn was their
first child. The newborns were 6 days old, on average. Most were of
minority races (89%) and had public health insurance (82%).
Study results showed that parents in the two
groups did not differ significantly with regard to changes from baseline
in overall scores for knowledge of infant development, self-efficacy in
infant care, and problem solving in infant care, she reported. However,
scores were high in both groups at baseline. When individual
self-efficacy measures were assessed, relative to parents in the control
group, those in the DVD group were more likely to report feeling very
confident in bathing their newborn (93% vs. 78%) and recognizing
congestion (70% vs. 52%). Between the first visit and the 2-month
well-child visit, parents in the DVD group had fewer total consultations
of any kind with a professional about their newborn (2.9 vs. 4.0) and
were less likely to make more than one additional visit (39% vs. 63%).
The latter finding persisted in multivariate analysis. "In fact, parents
in the control group were 2.6 times more likely to have more than one
additional office visit between birth and 2 months, compared with
parents in the DVD group," commented Dr. Paradis. Parent satisfaction
with information and support was high in both groups. However, parents
in the DVD group were more likely to agree or strongly agree that they
felt better prepared to care for their baby after the first visit (94%
vs. 81%). As for feasibility, she said, "the incorporation of this video
was a low-cost intervention that was fully integrated into the function
of our hectic and sometimes chaotic clinic." Most or all staff and
providers agreed that the DVD was not disruptive to patient flow (93%),
was not difficult to incorporate into the daily routine (100%), and was
helpful for delivering anticipatory guidance (86%).
"Video represents an efficient way to reach
new parents as part of an office encounter, and may impact their health
care utilization," Dr. Paradis concluded.
From the annual meeting of the Pediatric
Academic Societies -
PII: S0031-398X(10)70383-0 -
doi:10.1016/S0031-398X(10)70383-0 -
C 2010 Elsevier Inc. All rights reserved.
Newborn 101
"What parents need to know"
 by
Yvette Gulgneaux
Parent Times - September 2010
There’s an old saying about babies, “People who say they sleep like a
baby usually don’t have any.” Welcome to the world of newborns – a world
filled with joy from a sweet new life and also with a wealth of
questions that seem endless. Am I feeding my baby enough? My baby is
spitting up a lot, is that normal? How long does jaundice last? Does the
crying ever stop, what can I do? Newborn vaccinations, how do those
work? How do I choose a pediatrician? What do I need to know about SIDS?
These questions turned into frequent
panicked parents coming into the pediatric office of Dr. Mike
Schoenwetter. “With all these questions, lots of parents are nervous and
stressed out,” says Dr. Mike. “Our whole goal was to empower, creating a
better new born experience for parents.” Dr. Mike’s passion for kids
began years ago as a camp counselor and eventually became one with his
love for medicine. He trained and did his chief residency at UCLA and
has lived with his wife and two children in Santa Clarita since 2001. He
admits having his own children has created a new perspective on kids and
newborns.
“Raising kids is challenging enough, even
for a pediatrician,” says Dr. Mike, “but at least I had knowledge,
education and resources to draw from. We think parents should have the
same advantage.”
Dr. Schoenwetter and Dr. Loraine Stern of
Valencia Pediatrics, who are both UCLA veterans and have 50 years
experience between them working with newborns, have developed some
answers in a new series for parents entitled “Newborn 101.” The series
includes an informative DVD, accompanied by a website with downloads
list and a bulletin board for parents. A hardcopy handbook is also in
the mix and it is all designed to empower parents with knowledge and
tools about what is going on with their newborn.
The DVD covers a variety of topics such as
newborn feeding, colic, crying, sleep patterns, jaundice, newborn reflux
and SIDS, just to name a few. Dr. Mike even goes through a routine exam
on camera for both boys and girls so that parents can see what happens
and know exactly what to expect.
“Our whole goal of making this video is to
answer frequent questions from a pediatrician’s point of view,” says Dr.
Mike, “creating a better newborn experience for the parent and the
child.” The idea being to give the parent tools they can use and to
inform them that what their newborn is experiencing is not uncommon. A
portion of the proceeds raised from Newborn 101 will be donated to the
American Academy of Pediatrics Friends of the Children Fund.
To get questions answered about your own newborn experience or for more
information about Newborn 101 visit the website at NewbornCare101.com.
Newborn
Care 101 - What New Parents Need to Know!
Pediatricians with Over 50 Years Combined Experience Launch DVD for
Expecting Parents
LOS ANGELES, April 6 2010 /PRNewswire/ -- Newborn Care 101, LLC
announces the release of the company's first DVD and guide, Newborn Care
101 - What Parents Need to Know, covering the most frequently asked
questions by new parents to a pediatrician, from the end of pregnancy
through the newborn period.
The DVD includes how to choose the right hospital and pediatrician, a
newborn care class with a live audience, a baby's first examination and
all the common symptoms a newborn may have from head to toe. "This DVD
covers a pediatrician's view of what is important for expectant and new
parents," says Dr. Michael Schoenwetter, a pediatrician with over 15
years experience. Dr. Mike states, "These are the questions new parents
ask me every day in the office and in the hospital. By answering their
most frequently asked questions, parents will be able to relax and
actually enjoy the wonderful experience of having a newborn."
The accompanying newborn care guide, written by author and pediatrician,
Dr. Loraine Stern, highlights normal newborn characteristics and
explains when to call a pediatrician.
Newborn Care 101, LLC (www.newborncare101.com) was created by Dr.
Michael Schoenwetter. He is a board certified pediatrician practicing in
the Los Angeles area and a father of two young children. He is the
resident pediatrician for Brooke Burke's website,
www.ModernMom.com,
and is featured in the Newborn Care 101 DVD.
Dr. Loraine Stern is a board certified pediatrician who has authored and
edited several books. She has been writing for Pampers and Proctor and
Gamble's Website for the last 15 years, and she wrote for Women's Day
Magazine for over 20 years. She is the author of the newborn care
reference guide that accompanies the Newborn Care 101 DVD.
A portion of the proceeds from the DVD sales are donated to the American
Academy of Pediatrics - Friends of Children Fund.
This press release was issued through 24-7PressRelease.com. For further
information, visit http://www.24-7pressrelease.com.
SOURCE Newborn Care 101, LLC
RELATED LINKS
http://www.newborncare101.com /
Contact Information: doc@newborncare101.com /
Phone: 661-255-0096
Talkin' With Felicia
With Host Felicia Tamika Sheppard
Guest: Michael Schoenwetter, M.D.
SCVTV Run Date: November 27, 2009
Click here to Watch
If you want to reach us, here is our contact
information: Phone: 661-255-0096 * Email:
doc@newborncare101.com
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