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Newborn Video: Newborn Care 101: Media

Below is our new media section highlighting some of our media exposure.
 


Signal Newspaper - 03/16/2013
Dr. Mike has recently been interviewed by the Signal Newspaper for their Health and Fitness magazine regarding preventative care from newborn through adolescence. You can see the article here.
 


VALENCIA, CA, May 01, 2012 /24-7PressRelease/
The creators of "Newborn Care 101 - What Parents Need To Know", have recently announced their 50,000th visitor on their free newborn care information website www.newborncare101.com offering a wide variety of information for new parents including SIDS risk and prevention, feeding, vaccinations, colic as well as a popular Frequently Asked Questions section. There is also a downloadable list of what to bring to the hospital when having a newborn and what to have at home for your newborn's arrival.

"With so many visitors to our newborn site, it is very rewarding to know that I am helping new parents with one of the most stressful yet exciting times of their lives," says Michael Schoenwetter (Dr. Mike), the creator of Newborn Care 101 and a board certified pediatrician in practicing for over 15 years. Furthermore, Dr. Mike has given newborn information as a featured guest on the nationally syndicated TV show, The Doctors, quoted in Parents magazine and is the resident pediatrician for the largest baby shower site - www.babyshower101.com.
 


Parents Magazine - December 2011
Dr. Mike from Newborn Care 101 was quoted in two segments on how to "winterize" your newborn. These quotes appear in the December 2011 issue in the Snug This Winter article found on page 140.

 


LOS ANGELES, March, 8th 2011 /PRNewswire/ -- Newborn Care 101 (http://www.newborncare101.com), LLC
The creators of "Newborn Care 101 - What Parents Need To Know", have recently announced discussing their newborn care video on CBS Radio as well as having their featured pediatrician, Dr. Mike, on The Doctors. Dr. Mike was recently a guest on the nationally syndicated daytime show, The Doctors, discussing how to Winterize your baby and gave out copies of the Newborn Care 101 DVD to their studio audience. In addition, Dr. Mike has recently become the resident pediatrician for the top baby shower site.

"I am very excited about the recent media attention regarding educating parents and how a little knowledge can have such a huge impact on raising their children, " states Michael Schoenwetter (Dr. Mike), a board certified pediatrician in practice for over 10 years. Furthermore, Dr. Lorraine Stern, the author of the Newborn Care 101 reference guide, that accompanies the Newborn Care 101 DVD, was recently on CBS Radio and discussed current pediatric issues. Dr. Loraine Stern is a board certified pediatrician who has authored and edited several books. She has been writing for Pampers and Proctor and Gamble's Website for the last 15 years, and she wrote for Women's Day Magazine for over 20 years.

About Newborn Care 101, LLC - www.newborncare101.com, is dedicated to the education of new parents and is the creator of "Newborn Care 101 - What Parents Need to Know" DVD and 12 page guide which include how to choose the right hospital and pediatrician, a newborn care class with a live audience, a baby's first examination and all the common symptoms a newborn may have from head to toe. The DVD and company was founded by veteran pediatricians with over 50 years combined experience. A portion of the proceeds from the DVD sales are donated to the American Academy of Pediatrics - Friends of Children Fund.

http://www.newborncare101.com / Contact Information: doc@newborncare101.com / Phone: 661-255-0096
 


Newborn Care 101 - What New Parents Need to Know!
Dr. Mike discusses increased media attention and becoming resident pediatrician of top baby shower site.

LOS ANGELES, January, 15 2011 /PRNewswire/ -- Newborn Care 101, LLC, - www.newobrncare101.com, the creators of "Newborn Care 101 - What Parents Need To Know", have recently announced discussing their newborn care video on CBS Radio as well as having their featured pediatrician, Dr. Mike, on The Doctors. Dr. Mike was recently a guest on the nationally syndicated daytime show, The Doctors, discussing how to Winterize your baby and gave out copies of the Newborn Care 101 DVD to their studio audience. In addition, Dr. Mike has recently become the resident pediatrician for the top baby shower site - www.babyshower101.com and continues to write for Brooke Burke's mom.

"I am very excited about the recent media attention regarding educating parents and how a little knowledge can have such a huge impact on raising their children, " states Michael Schoenwetter (Dr. Mike), a board certified pediatrician in practice for over 10 years. Furthermore, Dr. Lorraine Stern, the author of the Newborn Care 101 reference guide, that accompanies the Newborn Care 101 DVD, was recently on CBS Radio and discussed current pediatric issues. Dr. Loraine Stern is a board certified pediatrician who has authored and edited several books. She has been writing for Pampers and Proctor and Gamble's Website for the last 15 years, and she wrote for Women's Day Magazine for over 20 years.

About Newborn Care 101, LLC - www.newborncare101.com, is dedicated to the education of new parents and is the creator of "Newborn Care 101 - What Parents Need to Know" DVD and 12 page guide which include how to choose the right hospital and pediatrician, a newborn care class with a live audience, a baby's first examination and all the common symptoms a newborn may have from head to toe. The DVD and company was founded by veteran pediatricians with over 50 years combined experience. A portion of the proceeds from the DVD sales are donated to the American Academy of Pediatrics - Friends of Children Fund.
 


Newborn Care on The Doctors show




Newborn Care 101 Doctor, Michael Schoenwetter Appears on The Doctors TV Show

December 16th, 2010
Dr. Mike was asked to be on The Doctors which is one of the most widely watched daytime TV shows in the US! Dr. Mike did an excellent job and gave a the newborn care video - Newborn Care 101: What Parents Need to Know to everyone in the audience! He did an excellent job also speaking about Winterizing your newborn and other great pediatric information.
 


‘Newborn Care 101’ for newbie parents
Babies: Valencia pediatrician releases DVD to answer the most common questions about newborns
By Melissa Gasca - Signal Staff Writer
October 7, 2010

Palmdale residents Tim and Rachel Burhans had attended Lamaze classes for about five weeks, as they prepared to give birth to their first child. But preparation was cut short when Rachel Burhans went into labor seven and a half weeks early.

“We hadn’t even finished all of our Lamaze classes,” Tim Burhans said. “We hadn’t gotten to the point where they teach you proper technique for pushing.”

Luckily, Burhans and his wife had watched “Newborn Care 101,” a 70-minute DVD, just a few weeks before the birth. “The information was actually more useful than what we’d learned in five weeks of Lamaze,” he said. “If we would have gone into the birth without watching the DVD, we would have been as unprepared as possible.”

“Newborn Care 101” is the creation of Valencia pediatrician Dr. Michael Schoenwetter. The DVD is designed to answer the frequently asked questions that Schoen-wetter receives on a daily basis.

“Babies don’t come with an instruction booklet,” he said. “We’re trying to make it as close to an instruction booklet for the newborn period as possible.”

Relieving anxiety
In doing some research on similar products before his DVD’s 2009 launch, Schoenwetter said most of the informational resources on newborns he came across were from a nurse’s perspective, not from a pediatrician’s view. Schoenwetter of Valencia Pediatric Associates sees close to 40 newborns a month. That rate of care, combined with a 10-year practice, adds up to a wealth of experience. And those dozens of newborns visiting his office are brought by their stressed parents.

“Every single family seems to ask me the same questions,” Schoenwetter said. “A lot of these families are a little bit on edge and a little bit nervous.”

With any “first” comes a slew of unknowns. But when the “first” is a child, it takes on an entirely different realm of fears. “Even as a pediatrician, my experience wasn’t so smooth sailing,” Schoenwetter said.

But the end of pregnancy and newborn period doesn’t have to carry the stress that it often does, Schoenwetter said, and it shouldn’t.

“You want to be able to look back at that time with fond memories,” Schoenwetter said. “Parents are so stressed out that they forget this is supposed to be a happy, fun time. By watching the DVD even once they’re a little more relaxed, and they can actually enjoy the experience.”

Newborn Care 101
In “Newborn Care 101,” Schoenwetter starts out by addressing issues of the late-pregnancy period and subsequent birth, such as what to bring to the hospital and what to expect in the hospital after the baby is born.

Schoenwetter takes his audience through questions frequently posed to pediatricians. He discusses common symptoms, what items to have at home, how to pick a pediatrician and conducts an examination of a real newborn on screen. Scaly rash on the scalp? Normal. Hiccups in the womb? Normal.

“We get a lot of (calls about) hiccups,” Schoenwetter said. “It’s a completely normal characteristic. In fact, most moms would even report that their baby was hiccupping in the womb.”

The majority of the calls Schoenwetter receives from panicked parents of newborns often end with some simple advice: “It’s normal.” That’s not to say that parents shouldn’t be concerned if they notice something is wrong, Schoenwetter said, but education can minimize those concerns. The DVD comes with an easy-to-read reference guide highlighting normal characteristics versus when to call a pediatrician. The packet was authored by Dr. Loraine Stern, a clinical professor of pediatrics at the University of California, Los Angeles and private practitioner since 1971.

“I think we have to be concerned with health care dollars; we shouldn’t be running to the doctor for every little thing,” he said. “If we can educate young parents, especially first-timers, that’s going to go a long way.”

Enjoying their newborn
The Burhans’ daughter is now eight months old. The couple never had to take the baby to the doctor for any other reason beyond the regular check-ups, Tim Burhans said. When signs came up, they were expected not worrisome.

“One specific thing was her inconsistent breathing; she’d start breathing rapidly, calm and then rapidly again,” Burhans said. “That’s something (Dr. Schoenwetter) addressed as very common.”

“Newborn Care 101” helped transform a typically stressful process into an enjoyable parenting experience for the Burhans.

The DVD may not be the know-all, end-all on newborn care, but it conveyed enough information to the Burhans to keep them aware of their newborn daughter’s health and happiness.

“Obviously, there’s still stuff that comes up that you won’t know until you experience it, but it definitely minimized the anxiety,” Tim Burhans said. “The DVD answered a lot questions before we even asked them.”

Click here to download the PDF: "Innovative Delivery of Newborn Anticipatory Guidance: A Randomized, Controlled Trial Incorporating Media-Based Learning Into Primary Care.".
 


Below is a published study that appeared in Pediatric News which demonstrated that newborn care information to new parents learned from a DVD might decrease the number of visits new parents will have to a pediatrician during the newborn period.

Newborn Care DVD May Reduce Health Care Use
Susan London - Major Finding: Of new parents who were shown a DVD on newborn care, 39% made extra office visits in their infant's first months of life, compared with 63% of their counterparts who were given printed materials on newborn care.

Data Source: A randomized trial among 137 parents bringing their newborn to an urban pediatric primary care practice for the first time. Disclosures: Dr. Paradis reported that she had no conflicts of interest related to the study.

VANCOUVER, B.C. - A DVD covering the basics of newborn care helps new parents feel more prepared to care for their infant and reduces health care use in the first few months of life, one study found. In a randomized trial among 137 parents bringing their newborns in for a first pediatric office visit, parents who were shown and given the DVD during their visit felt more confident in bathing their infants and recognizing congestion, compared with parents who were given printed materials. In addition, only 39% of parents in the DVD group made more than one additional office visit with their newborn before the 2-month well-child check, whereas 63% of parents in the control group did. Most parents who watched the DVD were satisfied with the information they received, and staff and providers felt that this intervention was helpful and easy to integrate in the clinic.

"Media-based learning in the primary care office is feasible [and] well accepted, and can have a positive impact on its target audience," lead investigator Dr. Heather A. Paradis said, summing up the findings. Research has shown that parents welcome anticipatory guidance and want their pediatrician to provide this type of information, she noted. But current strategies are not meeting all of their educational needs. "Prior studies have shown promise to impact parental behavior with targeted video messages," said Dr. Paradis, a pediatrician at the University of Rochester (N.Y.) "However, little is known about the use of media-based learning in the primary care setting." She and her co investigators recruited parents who were bringing their newborn younger than 1 month of age for a first visit to a large, urban, pediatric primary care practice.

Parents were assigned to a control group or an intervention group. Those in the former group were given a packet of printed materials on newborn care. Parents in the latter group were shown a DVD on newborn care while they waited in the examination room and were given it to take home. The DVD, which was produced locally, lasted 15 minutes and featured a pediatrician and several newborns of diverse ethnicities. "It covered basic aspects of newborn care as endorsed by the AAP [American Academy of Pediatrics] and Bright Futures guidelines," Dr. Paradis explained. In all, 70 parents were assigned to the DVD group and 67 to the control group. Most were the infants' mothers (92%), were aged 21 years or older (74%), and had at least a high school education (60%). In 43% of cases, the newborn was their first child. The newborns were 6 days old, on average. Most were of minority races (89%) and had public health insurance (82%).

Study results showed that parents in the two groups did not differ significantly with regard to changes from baseline in overall scores for knowledge of infant development, self-efficacy in infant care, and problem solving in infant care, she reported. However, scores were high in both groups at baseline. When individual self-efficacy measures were assessed, relative to parents in the control group, those in the DVD group were more likely to report feeling very confident in bathing their newborn (93% vs. 78%) and recognizing congestion (70% vs. 52%). Between the first visit and the 2-month well-child visit, parents in the DVD group had fewer total consultations of any kind with a professional about their newborn (2.9 vs. 4.0) and were less likely to make more than one additional visit (39% vs. 63%). The latter finding persisted in multivariate analysis. "In fact, parents in the control group were 2.6 times more likely to have more than one additional office visit between birth and 2 months, compared with parents in the DVD group," commented Dr. Paradis. Parent satisfaction with information and support was high in both groups. However, parents in the DVD group were more likely to agree or strongly agree that they felt better prepared to care for their baby after the first visit (94% vs. 81%). As for feasibility, she said, "the incorporation of this video was a low-cost intervention that was fully integrated into the function of our hectic and sometimes chaotic clinic." Most or all staff and providers agreed that the DVD was not disruptive to patient flow (93%), was not difficult to incorporate into the daily routine (100%), and was helpful for delivering anticipatory guidance (86%).

"Video represents an efficient way to reach new parents as part of an office encounter, and may impact their health care utilization," Dr. Paradis concluded.

From the annual meeting of the Pediatric Academic Societies - PII: S0031-398X(10)70383-0 - doi:10.1016/S0031-398X(10)70383-0 - C 2010 Elsevier Inc. All rights reserved.
 


Newborn 101
"What parents need to know"
Newborn 101 - What parents need to know by Yvette Gulgneaux - Parent Times - September 2010
by Yvette Gulgneaux
Parent Times - September 2010

There’s an old saying about babies, “People who say they sleep like a baby usually don’t have any.” Welcome to the world of newborns – a world filled with joy from a sweet new life and also with a wealth of questions that seem endless. Am I feeding my baby enough? My baby is spitting up a lot, is that normal? How long does jaundice last? Does the crying ever stop, what can I do? Newborn vaccinations, how do those work? How do I choose a pediatrician? What do I need to know about SIDS?

These questions turned into frequent panicked parents coming into the pediatric office of Dr. Mike Schoenwetter. “With all these questions, lots of parents are nervous and stressed out,” says Dr. Mike. “Our whole goal was to empower, creating a better new born experience for parents.” Dr. Mike’s passion for kids began years ago as a camp counselor and eventually became one with his love for medicine. He trained and did his chief residency at UCLA and has lived with his wife and two children in Santa Clarita since 2001. He admits having his own children has created a new perspective on kids and newborns.

“Raising kids is challenging enough, even for a pediatrician,” says Dr. Mike, “but at least I had knowledge, education and resources to draw from. We think parents should have the same advantage.”

Dr. Schoenwetter and Dr. Loraine Stern of Valencia Pediatrics, who are both UCLA veterans and have 50 years experience between them working with newborns, have developed some answers in a new series for parents entitled “Newborn 101.” The series includes an informative DVD, accompanied by a website with downloads list and a bulletin board for parents. A hardcopy handbook is also in the mix and it is all designed to empower parents with knowledge and tools about what is going on with their newborn.

The DVD covers a variety of topics such as newborn feeding, colic, crying, sleep patterns, jaundice, newborn reflux and SIDS, just to name a few. Dr. Mike even goes through a routine exam on camera for both boys and girls so that parents can see what happens and know exactly what to expect.

“Our whole goal of making this video is to answer frequent questions from a pediatrician’s point of view,” says Dr. Mike, “creating a better newborn experience for the parent and the child.” The idea being to give the parent tools they can use and to inform them that what their newborn is experiencing is not uncommon. A portion of the proceeds raised from Newborn 101 will be donated to the American Academy of Pediatrics Friends of the Children Fund.

To get questions answered about your own newborn experience or for more information about Newborn 101 visit the website at NewbornCare101.com.
 


Newborn Care 101 - What New Parents Need to Know!
Pediatricians with Over 50 Years Combined Experience Launch DVD for Expecting Parents

LOS ANGELES, April 6 2010 /PRNewswire/ -- Newborn Care 101, LLC announces the release of the company's first DVD and guide, Newborn Care 101 - What Parents Need to Know, covering the most frequently asked questions by new parents to a pediatrician, from the end of pregnancy through the newborn period.

The DVD includes how to choose the right hospital and pediatrician, a newborn care class with a live audience, a baby's first examination and all the common symptoms a newborn may have from head to toe. "This DVD covers a pediatrician's view of what is important for expectant and new parents," says Dr. Michael Schoenwetter, a pediatrician with over 15 years experience. Dr. Mike states, "These are the questions new parents ask me every day in the office and in the hospital. By answering their most frequently asked questions, parents will be able to relax and actually enjoy the wonderful experience of having a newborn."

The accompanying newborn care guide, written by author and pediatrician, Dr. Loraine Stern, highlights normal newborn characteristics and explains when to call a pediatrician.

Newborn Care 101, LLC (www.newborncare101.com) was created by Dr. Michael Schoenwetter. He is a board certified pediatrician practicing in the Los Angeles area and a father of two young children. He is the resident pediatrician for Brooke Burke's website, www.ModernMom.com, and is featured in the Newborn Care 101 DVD.

Dr. Loraine Stern is a board certified pediatrician who has authored and edited several books. She has been writing for Pampers and Proctor and Gamble's Website for the last 15 years, and she wrote for Women's Day Magazine for over 20 years. She is the author of the newborn care reference guide that accompanies the Newborn Care 101 DVD.

A portion of the proceeds from the DVD sales are donated to the American Academy of Pediatrics - Friends of Children Fund. This press release was issued through 24-7PressRelease.com. For further information, visit http://www.24-7pressrelease.com.
SOURCE Newborn Care 101, LLC
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http://www.newborncare101.com / Contact Information: doc@newborncare101.com / Phone: 661-255-0096
 


Click here to Watch
Talkin' With Felicia
With Host Felicia Tamika Sheppard
Guest: Michael Schoenwetter, M.D.
SCVTV Run Date: November 27, 2009
 


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